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New research released on 1 August 2018 by ACR+ member North London Waste Authority (NLWA) has found that the “Blue Planet effect” has resulted in 69% of people trying to change their habits to help the environment, although 3 out of 4 are confused about how to best reduce plastic.
Half of the 2,020 UK adults surveyed by Censuswide said that they thought recycling as much as possible was the best way to reduce the impact on the environment of single use plastics such as bottles, straws and cutlery. Only 1 in 4 people realise that prevention is better than cure when it comes to reducing the environmental impact of plastic.
An estimated 13 billion plastic bottles a year are used in the UK and 700,000 get littered every day.  As such, NLWA is urging North London residents to consider a switch to reusable bottles, under its "Wise Up To Waste" banner. Additionally, it is calling on more shops, bars and cafes to make it easier for people to refill their water bottles on the go. The accessibility of refill places was indicated by the surveyed citizens as being the top incentives to use or start using a reusable bottle.


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