ORÉE | Acceptability, desirability and economic value of reuse

In 2025, the Club Métiers Déconstruction (Deconstruction Trades Club) of ORÉE continues its discussions on a major strategic issue: how to sustain the reuse model in deconstruction. While the sector is moving towards greater sustainability and a circular economy, the widespread adoption of material and product reuse relies on three key pillars that will be addressed in this session: acceptability, desirability, and economic value. 
 

How can obstacles be removed, and how can stakeholders be encouraged to embrace reuse? What strategies can make these practices more attractive and competitive? Which economic models ensure their long-term viability? The Club Métiers Déconstruction invites you on 27 March to explore these crucial questions. This discussion will bring together industry professionals to share experiences, identify key drivers, and outline the conditions for a more attractive and sustainable reuse market. 
 

Register here.