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The European Week for Waste Reduction (EWWR) started in 30 countries in Europe and beyond on 16 November 2019. At its 11th edition, this leading international campaign aims to raise awareness about waste prevention.  To emphasise the importance of education to elicit behavioural change surrounding consumption and waste, the theme of this edition is waste education and communication.
 
Thanks to the efforts of 40 coordinators, this edition will include a record 16,570 actions, up from 14,347 in 2018. ACR+ is delighted to see many of its members taking part in these actions.
 
ACR+ serves as the European Secretariat of the EWWR, supporting local actors with communications tools, mentorship, and by overseeing some of the participating regions and countries. It also registered actions this year, one being the launching of the "More circularity, less carbon" campaign organised to celebrate its 25th anniversary.

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