ACR+ member WasteServ Malta announced the successful implementation of its “Separate Right Make Our Future Bright” educational campaign. Back in February 2021, an industrial trial revealed that around 35% of all recyclable waste received at WasteServ facilities was in fact waste that could not be recycled and that should have never been disposed in the recyclables bag. By February 2022, this figure was reduced to around 25% leading WasteServ to launch an educational campaign to further capitalise on the positive momentum. The campaign was extremely successful leading to a further drop in a very short time to just under 20%. This means that in slightly over a year the quality of the recyclables bag improved by 42%.

Source: www.wsm.com.mt