The social campaign #LoveRAEECircle of the platform RAEE Collection is a national initiative in which ACR+ member AMIU has been involved to raise awareness of the importance of proper and timely electrical and electronic waste collection.

The campaign involved directly Genova’s citizens and other local stakeholders and who directly or indirectly deal with separate collection. An easy and simple message to explain to citizens-users that compliance with the rules on waste collection is the basis of a clean and environmentally friendly city. It also reminds that those who dispose of their waste correctly can benefit from discounts on the waste tax.

Source: www.amiu.genova.it (in Italian)