In today’s consumer-driven world, over packaging has become a pervasive issue, leading to unnecessary waste and environmental concerns. To tackle this issue, the European Week for Waste Reduction (EWWR) launched a challenge in October called #WhyOverPackaging. This challenge encourages individuals to raise awareness about the problems associated with over-packaging and its environmental impact.
Have you ever found yourself unwrapping layer upon layer of packaging to access a simple product? Or perhaps you’ve received an oversized box for a tiny item? If you’ve experienced such situations, the #WhyOverPackaging challenge invites you to take a photo and share your packaging frustrations on social media.