IThe LIFE REthinkWASTE project has ended and published the Layman report as a summary of the evidence produced during the project. Some of the lessons learnt during the project are: The Know-As-You Throw (KAYT) approach can complement or be a simplified alternative to Pay-As-You-Throw (PAYT) waste management programs. KAYT's direct communications characterized by engaging messages can encourage users to improve their behaviour towards waste management. The data collected through KAYT can be used to improve performances of local waste collection, and send personalised and updated messages to users, nudging them towards better waste management practices. KAYT can motivate citizens towards waste management by conveying that separate waste collection is both an individual act and a collective responsibility for the environment.