In a scientific paper titled “Adoption of Circular Economy and Environmental Certifications: Perceptions of Tourism SMEs”, the TOURISME project summarized the underlying challenges for improving the environmental performance of tourism SMEs based on their own perceptions and perspectives.

Regarding the drivers that push tourism SMEs to adopt green practices, the research concludes that the possibility to improve their environmental performance and to increase the quality of the service are the main reasons perceived by the sampled SMEs. The main issues that hindered the widespread of green or circular economy practices are mainly economic. Nonetheless, as the research further reports, even though tourism SMEs declared to have a high level of awareness on environmental issues, at the same time their level of knowledge on the strategy to reduce their environmental impact is limited.

Source: https://tourisme-project.eu