The 67 areas along the highways in ACR+ member Wallonia are now equipped with containers that allow selective sorting, which encourages the recycling of waste collected in these public spaces. To promote them now that the holiday season is approaching, Wallonia started a campaign on 300 billboards advocating for selective sorting before summer. The sensibilisation campaign features humorous characters representing the "right action" in waste separation. Videos on social media reinforce the message with clever wordplay.  

 

The containers allow users to separate plastic containers, metal containers and beverage cartons from other waste, and are intended to collect only the waste generated by users during the journey along the road network.