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ACR+ member the Catalan Waste Agency (ARC) is reviving the spirit of the well-remembered 2012 campaign " Packaging, where are you going?”. The campaign promotes the correct separation of household waste, which had a great progress in Catalonia in terms of separated collection and people's environmental awareness. However, there is still room for improvement. Much more progress can be made in waste management, and this is reflected in the messages and tone of the campaign. According to the data, in 2021 the percentage of separate collection of municipal waste was 46.6%, six points higher than in 2011, when 40.6% of household waste was collected separately. With a budget of EUR 2.3 million, "10 years later, let's recycle more!" campaign will run until 31 December 2022 in various media.

Source: (in Catalan)







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