Gender sensitive communication (27 February 2018)

In the framework of the URBAN-WASTE project, ACR+ hosted a webinar on 27 February 2018 at 11:00 (CET) focusing on "Gender sensitive communication".

Gender mainstreaming is getting its special focus as something that will have an important role in the measures and actions implemented within the URBAN-WASTE project. Text, visuals and other ways of communicating are conditioned by the societies we live in, and in turn help to shape our ways of thinking and acting. URBAN-WASTE, as an EU funded project, has a responsibility to advance gender equality both as a key human rights European commitment, and to improve the projects’ effectiveness. It is, therefore, important that we pay attention to the ways in which we communicate: in writing, in pictures, in social media, in who we invite to speak/participate and how we engage and listen to these participants.

The webinar was run by the Gender Auditor, Susan Buckingham, with contributions from Lorenzo Bono (Ambiente Italia) and with members of the Danish, Spanish and Portuguese case study teams facilitating discussion on applying this to different languages.

Programme

• Introduction: Unveiling issues of gender inequality and stereotyping within which communication takes place (Susan Buckingham, URBAN-WASTE gender auditor)
• Context: Illustrating the different levels and materials of the Urban Waste campaign to provide the context for concrete examples about how to be gender aware when drafting communication materials. (Lorenzo Bono, Ambiente Italia)
• International Protocols for gender sensitive communication (Susan Buckingham, URBAN-WASTE gender auditor)
• Practical examples of gender sensitive communication (Susan Buckingham, URBAN-WASTE gender auditor)
• Expressing gender sensitivity in the languages of the project (Lorenzo Bono, Ambiente Italia; Celia Gilsanz Gomez, Ayuntamiento de Santander; Line Kai-Sørensen Brogaard, Copenhagen; Gisela Nascimento, Ponta Delgada)
• Discussion
• Questions and wider discussion
• Commitment to gender sensitive communication: text, image, verbal.

Presentations

• Presentation by Susan Buckingham, URBAN-WASTE gender auditor;
• Presentation by Lorenzo Bono, Ambiente Italia.

Recording

To access the recording of the webinar follow this link.