In the framework of the LIFE RethinkWaste project, Know-As-You-Throw (KAYT) activities just started in Varese (Italy): the municipality sent almost 2,000 letters to citizens to encourage their participation in the awareness-raising campaign which is based on a messaging platform via WhatsApp / SMS / Telegram developed by ARS Ambiente. More than 300 citizens already joined the platform and started receiving customized messages like short questions about how to do a proper separate collection and funny reminders. In the next weeks, more KAYT actions will start, addressing waste generation in buildings. Users are rewarded for this “willingness to be informed” with a monthly lottery giving up to EUR 50/month for the winning users, to be used in local shops.

More info in Italian at www.comune.varese.it