For a month in North London, bus stop ads feature the staff of the local recycling collection crews. These unsung heroes are the face of the new 'Together We Recycle' campaign being run by ACR+ member NLWA, together with Biffa Waste Services and the North London boroughs. As well as teaching residents how to sort their recycling at home, it introduces them to the everyday heroes who collect that recycling and make sure it goes where it needs to. As part of the campaign, recycling crew will feature not just in bus stop ads, but social media posts and educational leaflets delivered to some residents. Residents will get the chance to share their gratitude by writing a message of thanks on the NLWA website.