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The national awareness raising campaign Recycle Now, managed by ACR+ member WRAP, has unveiled a series of hard-hitting digital images and messages aimed at encouraging consumers to recycle more and prevent plastic waste from damaging the environment.

Called “Plastic Planet” to demonstrate the sheer volume of plastic in the environment; Recycle Now will call upon consumers to close the “plastic gap” which sees only 58% of plastic bottles currently recycled in the UK, despite 99% of local authorities collecting bottles at kerbside and increased public appetite to generally recycle more.

The move comes as part of WRAP’s overarching ambition to tackle the problem of plastic waste. An important part of the initiative is to impassion citizens to change how they use and dispose of plastic packaging. 

Source: www.wrap.org.uk

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