ACR+ member Vitrus Ambiente has launched the second edition of CARE cups, featuring a new design with an attractive concept representing iconic landmarks and places in Guimarães. The updated design aims to build on the success of the project introduced in 2018, which primarily promotes the use of reusable cups in establishments within the Historic Center, public events, festivals, and initiatives organised by institutions or businesses. The CARE project began in bars in Guimarães' Historic Center and evolved to support large-scale events, promoting reusability and expanding to the various parishes within Guimarães. With this fresh approach, Vitrus Ambiente aims to reach a broader audience to raise awareness about reducing plastic consumption.