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In the framework of the TRiFOCAL project, ACR+ member WRAP invites other cities to get involved in the project by becoming replication cities. TRiFOCAL aims to work with 10 EU cities to design replication activity that learns from and adapts the results from the London pilot to the local context. The TRiFOCAL team will offer capacity building training tailored to each city and support the exchange of knowledge and learning through the European TRiFOCAL Steering Group. Each city will organise a seminar on the results and lessons learnt from the project and their experience in implementing the campaign themselves. So far, there are 8 replication cities involved with the project, among which tree ACR+ members:  Barcelona, Brussels, Sofia together with other cities in Europe: Burgas, Dublin, Milan, Oslo, Växjö.

The TRiFOCAL project brings together three distinct areas and behaviours in an integrated campaign to encourage healthy sustainable eating, reduce avoidable food waste and increase food waste recycling. The project aims to encourage sustainable food systems in cities by piloting a behaviour change campaign in London for replication in other EU cities. The "Small Change, Big Difference" campaign developed as part of the TRiFOCAL project will be delivering innovative, fun and engaging activities across London to raise awareness on the three combined food messages. The goal is to reach audiences at different points in their day and across different areas of their life and prompt changes in behaviour at the moments when people are most receptive. This project will engage Londoners, 1,000 hospitality and food service outlets, 30 large employers, 20 community groups and 24 schools to raise awareness and change consumer behaviour at a local level. An assessment of what has worked best – along with any barriers – will be gathered and fed back to the project’s stakeholders and EU replication cities.

To sign up as a replication city, or to find out more, please contact the TRiFOCAL London team: This email address is being protected from spambots. You need JavaScript enabled to view it..

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